Goal Planning for your Firearms Training Business (or any business for that matter)

Over the last three decades, I’ve learned a few things that might help your firearms business ventures. These things have certainly helped me.

Have a plan based on proven success.

Find someone doing it right and do what they do. You’ll be surprised how willing successful people are to help, but you must ask. Take someone to lunch, ask questions and for their advice.

Set goals.

You can't get anywhere in life if you have no idea where you’re going. 

Imagine a pilot taking off from an airport without planning the route or using GPS, with just enough gas to get there in a straight line. Why would your business, with no goals and no plan, have any better chance at success?

Break down your goals.

Goals are not achieved all at once, they’re achieved over time. Define your long-term goals and then break them down to annual goals, monthly goals, weekly goals and daily goals. This way, the task doesn’t seem so daunting. Understand what activities you need to do today, and tomorrow takes care of itself.

Prioritize your daily activities.

If you’re looking for one thing that immediately improves your business, here is it. At the end of every single day, write down what you need to do tomorrow. Look at the list and prioritize everything on it. When you get to work in the morning, start on the first task. Do no move to the second task until the first is complete.

By following this process, you’ll always tackle the most important issues of the day and become more effective.

Monitor your performance.

Check your results against your stated goals, daily, weekly, monthly, etc. By monitoring your performance, you can adjust your course early in the process if needed.

Be persistent.

There will be days that are great. There will be days that are not so great. Stay at it. I’ve found the difference between success or failure is to just keep going. You must be willing to do a little extra, every day, that most others will not.

Be responsible.

Understand you, and you alone, are responsible for your success or failure. If you’re failing, be responsible. Look at your practices as objectively as you would if you were looking at someone else’s business. Remember, nothing happens until you make it happen. Embrace it and own it.

Lastly, please understand the greatest labor-saving device ever created was tomorrow. The greatest goal achieving device ever created is today. Success in life or business is merely stringing together daily successes. Win today, and tomorrow takes care of itself.

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